Amanar Group, a culture-driven strategy and project management firm, is working to elevate African talent on the global stage through cross-sector collaborations and international showcases.
Abdul Quam Tadese, also known as AQT, leads the company, which operates in music, live events, creator partnerships, fashion, and broader cultural initiatives, with a focus on amplifying African narratives.
Amanar expanded its European presence in 2023 by forming a strategic partnership with Berlin’s Afrobeats Festival. Notable performers at the event included Asake, Peter Okoye, Oxlade, and Victony.
Amanar coordinated the festival’s planning, production, logistics, and artist liaison, demonstrating its ability to execute large-scale international events rooted in African culture.
Amanar has also established a reputation for high-energy live performances in Nigeria, such as the sold-out UNILAG Independence Day Festival, which drew over 3,000 people, and the Beach House Party, which featured DJ Tunez and Terry Apala.
The company’s influence extends beyond Lagos, as evidenced by the expansion of the Independence Day Festival to Kaduna State, which drew 10,000 attendees and signalled the company’s growing presence throughout Nigeria.
Through its multifaceted efforts, Amanar Group is amplifying African creativity and demonstrating its ability to shape global culture.
Under AQT’s leadership, the company combines strategy and cultural insight to make a lasting impression on the global stage.
