In response to remarks made by Kunle Afolayan, filmmaker Funke Akindele has discussed movie promotion tactics in Nigeria. Filmmaker Funke Akindele has addressed movie promotion strategies in Nigeria, following comments by Kunle Afolayan.
Afolayan had complained that he found it exhausting to have to dance to promote films.
“It is exhausting,” he remarked. If you can assure me that I won’t need to dance to sell the movie, I’d like to make it.
Afolayan also criticised the increasing fixation with box office receipts, arguing that large box office receipts are meaningless if artists do not profit financially.
“The competition is nonexistent. Afolayan declared, “If I won’t make ten million from it, I don’t want two billion in cinema, or even one billion.”
Akindele emphasised that there are plenty of opportunities for everyone in an Instagram post, advising those who are having difficulty concentrating on their own journey.
“I’m not the one impeding your progress,” Akindele wrote on her Instagram story. Yiye nin ye ni, ka rin ka po. If you are unable to defeat or join them, make your own
route. Don’t let jealousy consume you. Everyone can fly because the sky is so vast. Jojo, Eyin Werey! And they never see anything, ooooo.
“Go ahead and develop a different marketing or promotion strategy for your company, or employ a business to do it for you. You’re capable! Everybody has their own path, and the opportunities are limitless. I have faith in God’s plan for me, and I am focused on mine. Gbam!
